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Don’t try to be all things to all people. Be content to share your highest and best message with those God has called you to reach. Advertisements
Some of the most important things in life are only accomplished if we have a sense of urgency. With regard to your speaking, writing, and other communication tasks, what are the things that you did to do sooner than others? … Continue reading →
If you narrow down your presentations to a handful that most closely align with your audience’s specific problem, your core message, down to the ones that are most effective, most requested, best received and most offered, you will be more … Continue reading →
Ask your tribe/audience questions. Listen to them. Find where they need help the most. THEN and only then…look at your areas of experience, skills, expertise, and lessons learned. Be specific in the solution you offer to speak into their lives … Continue reading →
Each type of audience can hear a similar message from your core message group, yet each audience has a different need. Find that pain-point, meet that specific need or solve their specific problem, and you have a winner!
Coordinate the time of your promotions. Try to schedule your guest posts, author interviews, giveaways, advertising and other promotions to run in conjunction with each other, so that each promotion gains momentum from the next one. The perception of ‘being … Continue reading →
Sell some merch (merchandise). Give your fans the opportunity to promote you and your work offline by creating and selling themed merchandise on your site: such as notepads, greeting cards, t-shirts, mugs, totes…the list is endless.
Get your book or program translated into one of the widely spoken languages like Spanish or German to increase your sales reach. Who do you need to contact to get this done?
Do a presentation at a local meet-up group. Don’t sell, just give great information, and make sure to have some of your books and other products on hand in case people ask.
Start your own podcast. Find other podcasts that are up and running and contact them to be a guest. Then reciprocate for your podcast. Do you have a podcast? Are you a guest on others’ podcasts? Do you allow guests … Continue reading →
Make sure your blog has all the share buttons enabled to maximize the social media reach of your blog. Check your blog. Are the share buttons enabled? Post YES or NO in the comments.
Make a book trailer or promo video about what you do and offer. Post it on your website, blog, and all of your social media accounts. What do you need, or who do you need to contact, to create a … Continue reading →