Tag Archives: promotional materials

Quick Tip: Elevator Pitch

Be ready with your book’s 10 second “elevator pitch”. Also, have a pitch ready for 30 seconds and 60 seconds so that when someone asks, you can tell them succinctly what the book is about. If they want more information, … Continue reading

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Is Lane Creeping Causing a Hot Mess for Christian Communicators?

I recently watched a Periscope broadcast by someone who was discussing the concept of “staying in one’s lane” as it applies to doing what you do best and not trying to do what someone else does best. Basically, stay in … Continue reading

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