Quick Tip: Podcasts

Start your own podcast. Find other podcasts that are up and running and contact them to be a guest. Then reciprocate for your podcast.

Do you have a podcast? Are you a guest on others’ podcasts? Do you allow guests on yours? 

 

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Quick Tip: Share Buttons

Make sure your blog has all the share buttons enabled to maximize the social media reach of your blog.

Check your blog. Are the share buttons enabled? Post YES or NO in the comments. 

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Quick Tip: Promo Video

Make a book trailer or promo video about what you do and offer. Post it on your website, blog, and all of your social media accounts.

What do you need, or who do you need to contact, to create a promo video for your book, product, program, or event? 

 

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Quick Tip: Professional Head Shots

If it’s been longer than 2 years, it’s time to get new professional head shots taken.

When did you last have professional head shots taken? 

Do you need to schedule a session with a photographer? 

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Quick Tip: Identify

Identify your audience/readers, where they are both online and offline, when they are there—what time/day. This step should have been done prior to writing your book. Before doing any of the following steps answer this first.

Who is your audience? Share some of their demographics in the comments. 

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Solveig Leithaug – TIME – Blog Tour Kick Off and FREE CD Give Away

“Blending a mature adult contemporary sound with some Americana influence, Norwegian artist Solveig Leithaug has given fans a steady stream of heartfelt melodies since the mid-‘80s when she had a deal with Word Records. These days, she’s reaching fans as an indie artist with an impressive catalog and an enjoyable new release, Time. Leithaug’s buoyant, acoustic songs, such as Lift You Up and Simple Things, are filled with equal measures of truth and encouragement. Other favorites include the title track and the beautiful opener Supermoon.” ~ CCM Magazine

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Quick Tip: Lead Magnets

Create several free or $0.99 ebooks that are full of quality. Use these as lead magnets for your current book—include a next level up sell (i.e. the full book or a related program).

For on Lead Magnets, CLICK HERE

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Quick Tip: Elevator Pitch

Be ready with your book’s 10 second “elevator pitch”. Also, have a pitch ready for 30 seconds and 60 seconds so that when someone asks, you can tell them succinctly what the book is about. If they want more information, you’re ready at 30 and 60 seconds.

Do you have an elevator pitch? If so, feel free to share your 30 second version with me in the comments.

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Do you need help with promotion?

A seasoned veteran speaker/author recently told me this, maybe you’ve said or thought it too, “I feel isolated. I don’t know what to post or promote on social media. If someone would just give me a strategic plan, I’ll do it.” 

READY. SET. PROMOTE! step-by-step leads anyone with something to promote through the maze of opportunities; grows their audience into a loyal tribe through relationship marketing; shares real-world case studies and examples that work; and develops strategies to generate multiple income streams from their books, products, programs, or events by harnessing the power of the Internet and social media.

CLICK HERE

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What Traits Do You Share with Your Leaders and Followers?

As John C. Maxwell says, “we all have a sphere of influence” and I believe leaders influence their followers and visa versa. In any case, there are traits both in the natural and spiritual realms that attach to both the leader and their followers. We reflect the characteristics and traits of those we connect with, follow, imitate, etc. For thousands of years in the Jewish culture, followers dressed liked, spoke like, and lived near their chosen rabbi. You could, and still today can, look at them and know who they follow.

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Writing is a Process

Writing is a process.
  1. writerIf you “write hard and clear about what hurts” (Ernest Hemingway) and,
  2. “Let your words bleed, weep, and shine with life” (Reba Rambo-McGuire), then,
  3. “Reading is an immense gift, but only if the words are assimilated, taken into the soul — eaten, chewed, gnawed, received in unhurried delight.” (Eugene Petersen)
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Sticky Situations That Became Defining Moments

I was sharing with a friend recently about the call of God on my life and the purpose of my business/ministry. Some people call it their life plan, vision or destiny. I’ve known since I was 11 years old playing drums in a local gospel music band that in some capacity I wanted to help people share their messages with the world to advance the Kingdom of God. Through the years, I’ve used different words to best describe that vision. It’s taken shape through various activities on both a personal and professional level. Along the way, the core essence of that call on my life has been the same. With each step in my journey, there were defining moments that helped shape and clarify what that purpose looked like and how it manifested for each season. Continue reading

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