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Author Archives: karenpower
Posted on October 13, 2017
The early bird catches the worm! The earlier you start your book promotion the better. Starting 90 days before the book’s release date is recommended in order to sufficiently build buzz. A solid publicity plan can take up to 12 … Continue reading →
Posted on October 6, 2017
Prepare a written interview Q&A style. Post on the Media page of your website for easy access when you start booking media interviews.
Posted on October 1, 2017
Did you know that you can change your atmosphere? A couple of months ago, my precious friend, Michele Pillar, made me a sandwich with grilled bread. Oh my! That was like putting crack cocaine in front of an addict. I … Continue reading →
Posted on September 29, 2017
Don’t try to be all things to all people. Be content to share your highest and best message with those God has called you to reach.
Posted on September 22, 2017
Some of the most important things in life are only accomplished if we have a sense of urgency. With regard to your speaking, writing, and other communication tasks, what are the things that you did to do sooner than others? … Continue reading →
Posted on September 15, 2017
If you narrow down your presentations to a handful that most closely align with your audience’s specific problem, your core message, down to the ones that are most effective, most requested, best received and most offered, you will be more … Continue reading →
Posted on September 8, 2017
Ask your tribe/audience questions. Listen to them. Find where they need help the most. THEN and only then…look at your areas of experience, skills, expertise, and lessons learned. Be specific in the solution you offer to speak into their lives … Continue reading →
Posted on September 1, 2017
Each type of audience can hear a similar message from your core message group, yet each audience has a different need. Find that pain-point, meet that specific need or solve their specific problem, and you have a winner!
Posted on August 25, 2017
Coordinate the time of your promotions. Try to schedule your guest posts, author interviews, giveaways, advertising and other promotions to run in conjunction with each other, so that each promotion gains momentum from the next one. The perception of ‘being … Continue reading →
Posted on August 18, 2017
Sell some merch (merchandise). Give your fans the opportunity to promote you and your work offline by creating and selling themed merchandise on your site: such as notepads, greeting cards, t-shirts, mugs, totes…the list is endless.
Posted on August 11, 2017
Get your book or program translated into one of the widely spoken languages like Spanish or German to increase your sales reach. Who do you need to contact to get this done?
Posted on August 4, 2017
Do a presentation at a local meet-up group. Don’t sell, just give great information, and make sure to have some of your books and other products on hand in case people ask.