I recently saw this question posted on Facebook, “What are the odds of getting published?”
The response from a literary agent was basically to do the same old, same old. Write a great book, have it edited well, write a great proposal — and then MAYBE you’ll increase your odds of getting published. It’s sad, yet it’s unrealistic given the current opportunities in the publishing industry.
Based on this one agent’s answer, the career of the writer is left in the hands of someone who will only go to bat for the book IF they believe in it too. That means the odds of getting traditionally published are low. The writer may have a great message that needs to be delivered to their audience, but that message will never be published if the literary agent doesn’t get the vision or have the desire to pitch the book to publishing houses on their behalf.
It’s time to stop waiting!
It’s time for writers to STOP WAITING for anyone else in the industry to get on board with the message that God has given them to deliver. It’s time to STOP WAITING, and sometimes even whining, that no one will publish their book. It’s time to take responsibility and accountability.
Responsibility in doing whatever it takes to get their message into the hands of those who need to read and/or hear it.
Accountability to God for doing what He has called, chosen, gifted, and ordained that writer to do. Now that you’ve read that statement, you’re now 100% accountable for what happens with your message.
I have watched a person with an awesome message struggle for 30 years as she tried to get it traditionally published. She attended writers conferences, learned the craft, wrote and sent out inquiry letters, and sent the proposals as requested. Nothing. Nada.
Then she grasped and implemented the concept of taking responsibility and being accountable for her writing career and the message God has given her to deliver. She now has two self-published books. With the latest one, she’s stepped into her manifest destiny. It’s selling like hot cakes. She’s working on the next book in the series.
The odds of getting a book published under the old regime is slim to none. But the old regime has been dying for many years.
Do I believe in having a book traditionally published? Yes. I have a cousin with his second book on the New York Times Best-Sellers list that was published by a major publishing house. Do I also believe in self-publishing? Yes. I have watched writers, who otherwise would never get a contract, self-publish and do well with their books. Depending on various business reasons, both methods are still valid.
It’s time to beat the odds!
For writers who understand how to write well, have their book edited and the cover designed by professionals, and who are willing to do the work on a long list of promotional tasks, the odds are 100%.
If the writer takes their career seriously and focuses on what having a book can do for them, they can grow their base, generate revenue, and share their message with those who need and want to hear it. Writing the message, hiring a great editor, planning for the promotion, and publishing the book are just the BEGINNING of the equation.There are many other programs and products that can be developed around the book that will drive sales for the book and other products, and lead to more of the same.
One author I know considers her books a “calling card” to open the door with the buyer to everything else she has available. Formatting a message beyond the book into other delivery methods, such as: online programs, videos, speaking presentations, audio recordings, and more enables the writer to get their message to their audience in the format that the audience (the consumer) wants. Just having it in book format forces the consumer to make a yes or no decision as to whether they want to connect with the message. Offering multiple formats gives the consumer a choice that fits their preferences and creates more buying opportunities.
I’m watching a high level author use a tool called publishizer.com. It can be used whether you choose to self-publish or find a traditional publisher. This author is extremely business savvy. Even if she chooses to self-publish, at the very least, she’ll pre-sale a few hundred copies and generate a revenue base to have her book edited, distributed, and a great promotion campaign developed. The cool thing about this tool is that the more pre-sales made, the more publisher interest is generate. In the end, it’s up to the author to choose the best fit for their business plan and goals.
It’s time to start planning the promotion!
I was recently asked, “When do I start promoting my book?”
The reason for writing the book, the promotion campaign before and after it is published, and the goals of the overall plan, fit together in the choosing how or who will publish the book. There should be a plan in place upfront. That’s one of the reasons traditional publishers require a proposal. That’s simply the writer’s business plan for the book.
Many writers don’t think ahead to the business part of the book launch. They are focused on writing the book and getting someone to publish it for them. Again, IT’S TIME to take responsibility. As we are discussing the pros and cons of publishing, it’s a great time to also think about what is involved in promoting the book. Ready. Set. Promote! was developed out of years of promoting books and responding to the changes to the industry. This program leads authors through the maze of opportunities, grows their readers and followers into a loyal tribe, and prepares the author to generate multiple revenue streams from their books for their business or ministry.
Are you ready to beat the odds?
So, what about you? Are you ready to take responsibility and accountability for your writing career? Are you ready to, not just increase the odds, but actually get your book published and into the hands of those who need to hear your message?
Karen Power is a Message and Technology Specialist. Her passion and purpose are to help Christ-centered communicators and business owners share their messages and products of hope and healing to change the world by creating innovative solutions. She can help them connect with their audience, grow their platform base, find new speaking opportunities, raise the bar, and increase their customers, paid enrollees, products and book sales by using various delivery methods and strategies.
Karen has worked with thousands of Christian communicators and event planners across the country as the founder and owner of Christian Speakers Services – a speaker bureau with a ministry heart. She has been providing technology support and promotional services since 1994 to speakers, authors, entrepreneurs, ministry leaders, and business owners.
She has also written several stories that appear in the following books: Your Spiritual Personality by Marita Littauer, Making the Blue Plate Special by Florence Littauer, Marita Littauer, and Lauren Littauer Briggs, and The Authentic You by Anita C. Lee. She has also managed virtual book promotion tours for New York Times best-selling authors such as Francine Rivers and Cecil Murphey and for other top authors in the CBA market such as Carol Kent, Thelma Wells, Kathi Macias and more.
Karen is also available to serve as a faculty member or consultant for attendees at your Writers Conference. Visit KarenPower.com