Quick Tip: Lead Magnets

Create several free or $0.99 ebooks that are full of quality. Use these as lead magnets for your current book—include a next level up sell (i.e. the full book or a related program).

For on Lead Magnets, CLICK HERE

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Quick Tip: Elevator Pitch

Be ready with your book’s 10 second “elevator pitch”. Also, have a pitch ready for 30 seconds and 60 seconds so that when someone asks, you can tell them succinctly what the book is about. If they want more information, you’re ready at 30 and 60 seconds.

Do you have an elevator pitch? If so, feel free to share your 30 second version with me in the comments.

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Do you need help with promotion?

A seasoned veteran speaker/author recently told me this, maybe you’ve said or thought it too, “I feel isolated. I don’t know what to post or promote on social media. If someone would just give me a strategic plan, I’ll do it.” 

READY. SET. PROMOTE! step-by-step leads anyone with something to promote through the maze of opportunities; grows their audience into a loyal tribe through relationship marketing; shares real-world case studies and examples that work; and develops strategies to generate multiple income streams from their books, products, programs, or events by harnessing the power of the Internet and social media.


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What Traits Do You Share with Your Leaders and Followers?

As John C. Maxwell says, “we all have a sphere of influence” and I believe leaders influence their followers and visa versa. In any case, there are traits both in the natural and spiritual realms that attach to both the leader and their followers. We reflect the characteristics and traits of those we connect with, follow, imitate, etc. For thousands of years in the Jewish culture, followers dressed liked, spoke like, and lived near their chosen rabbi. You could, and still today can, look at them and know who they follow.

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The Power of Applause | Tammy Whitehurst


What doesn’t kill us…

will make us wish we were dead.

(Not what you thought I was going to say I bet.)

Have you ever spoken to a tough audience? Allowed something to escape from your lips on stage that you wanted to shove back in as quickly as possible? Maybe you have left feeling absolutely ridiculous because the audience did not react like you expected. 

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Writing is a Process

Writing is a process.
  1. writerIf you “write hard and clear about what hurts” (Ernest Hemingway) and,
  2. “Let your words bleed, weep, and shine with life” (Reba Rambo-McGuire), then,
  3. “Reading is an immense gift, but only if the words are assimilated, taken into the soul — eaten, chewed, gnawed, received in unhurried delight.” (Eugene Petersen)
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Sticky Situations That Became Defining Moments

I was sharing with a friend recently about the call of God on my life and the purpose of my business/ministry. Some people call it their life plan, vision or destiny. I’ve known since I was 11 years old playing drums in a local gospel music band that in some capacity I wanted to help people share their messages with the world to advance the Kingdom of God. Through the years, I’ve used different words to best describe that vision. It’s taken shape through various activities on both a personal and professional level. Along the way, the core essence of that call on my life has been the same. With each step in my journey, there were defining moments that helped shape and clarify what that purpose looked like and how it manifested for each season. Continue reading

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Christian Coloring Book for Adults is Reaching Around the World!

13902636_1449234601758725_6343786810916580466_nColoring books for adults are all the rage these days. Women are getting together and having their Girls’ Night Out events centered around coloring. So when Debbie Hannah Skinner contacted me about formatting her artwork combined with scripture into a coloring book, I was totally onboard for the project! The creation of Soul Soothing Scriptures was soon born. It recently has been touching lives around the world. Suriname, South America to be exact. Continue reading

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Avoiding All the Hoopla

Screenshot 2016-06-10 10.34.18This word came up in a conversation this week…hoopla.

The person’s response to my question was, “No, not any more. I am done with all the hoopla.”

I totally get it as I’ve seen “all the hoopla” too. Continue reading

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Control the Flow

valve-1341929_640Much like controlling the flow of water, it’s necessary to control the flow of what you give away on your website. Continue reading

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It’s time to beat the odds of getting published!

I recently saw this question posted on Facebook, “What are the odds of getting published?”

The response from a literary agent was basically to do the same old, same old. Write a great book, have it edited well, write a great proposal — and then MAYBE you’ll increase your odds of getting published. It’s sad, yet it’s unrealistic given the current opportunities in the publishing industry. Continue reading

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Do You Know the 7 Keys Words for Success?


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